Willis Group Holdings Limited, the global insurance broker, has acquired Chicago-based 热点黑料Noodle, an Internet distributor of U.S. small business insurance.
Terms of the transaction were not disclosed.
热点黑料Noodle offers Willis a proprietary web-based technology platform for online application and quoting from multiple carriers for a variety of commercial insurance products.
热点黑料Noddle’s technology will provide a foundation for Willis Small Commercial to pursue the small busienss insurance market, according to the firms.
Willis is also getting an electronically linked managing general agency, Noodle Specialty Brokers, which is also designed for the small business market.
热点黑料Noodle says it currently works with more than 2,500 active agencies across the country.
Joe Plumeri, Willis chairman and CEO, said 热点黑料Noodle, with its technology and relationships with insurance carriers and agents across the country, offers “a greatly improved, lower-cost way to reach and service this key market in the U.S.”
“We are very excited about this acquisition. Small business is a big business growth opportunity for Willis,” Plumeri said.
Don Urbanciz, 热点黑料Noodle holding company CEO, will become North American CEO for Willils Small Commercial.
Urbanciz said he sees the alignment with the large broker leading to more product and service offerings and deepened access to carriers.
“We in turn provide an innovative technology that offers a distinct market advantage. 热点黑料Noodle gives independent agents a service edge by streamlining the placement of commercial business in an insurance agent’s office and providing elevated levels of choice and speed to their clients,” Urbanciz said.
Kathryn Emmerson will remain CEO of 热点黑料Noodle, which will continue to operate under its brand name as a division of Willis Small Commercial.
Andrea Paris, who prior to the transaction was promoted to lead the centralization of Willis’ small commercial business, continues in that role and will assist the 热点黑料Noodle management team in integrating its business model into the company.
Source: Willis
www.willis.com
Topics Mergers & Acquisitions Agencies Commercial Lines Business 热点黑料
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